The popularity of rural management as a specialization with an MBA degree has gained momentum over the last few years. With the changing socio-economic scenario and government policies on rural development, it has been seen that an increasing number of students are opting to work in this field. According to a study by a well-known consulting firm, India's rural economy accounts for almost 50% of its GDP. The idea is to harness resources in the rural areas not only with the purpose of rural welfare and upliftment, but income generation as well.