Candidates are supposed to possess good interpersonal skills as they will be required to carry on a lot of fieldwork in the form of marketing. They are also required to possess the knowledge of public relations, advertising, promotion, marketing and much more, which will help them understand the various areas of work related to the field of Public Relations and Advertising. Furthermore, candidates having the skills of patience and working in tight schedules can benefit from this program.
Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. ... The programmes focus on media economics, strategy and on media and cultural policy.